In this article, we are going to talk about the four elements that are at the core of what makes content go viral, or basically what the messengers, the message and the environment need to do to send a campaign through the roof.

Viral Website

While it is true that much of what has become viral since the term “viral” began, there is a very relevant aspect of said content that people tend to forget about: where the content is housed. That is, any website can potentially go viral if the content on it allows for it, but when this happens it is actually a matter of luck and unintentional. If you want something to go viral, you need to add viral levers to it to increase the chances.

In the early days of the internet, viral content needed a viral website to be strikingly unusual. Nowadays, a viral website just needs to be responsive, be search engine friendly and host trending, high quality content.

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