Generating Interest On Social Media
In order to generate interest in your video content on social media, it’s important to make sure that you use other forms of content to grab the attention of your followers. Whilst some social media sites, such as Instagram, may play your video content automatically, others, such as Facebook, may require the user to actively press the play button in order to view the video.
In this case, using written content to create an interesting and attention-grabbing description of the video will encourage more users to press play. When it comes to writing good video descriptions on social media, it’s important to remember to keep things short and to the point – anything too long could end up boring the reader, and they might not bother to watch the video after reading.
A good way to create interesting and compelling video descriptions is to leave the reader wondering. For example, a simple ‘Can you guess what happened when we went here?’ will leave the user wanting to find out more, which will encourage them to take the time to watch the video.