Social media is a great tool to use when marketing your craft business. You can use social media to get your business known and take in more money. However, before you decide which social media platform will best fit the marketing of your craft business, you need to figure out what your goals are for your business. From there you need to decide on what strategies will best fit the goals you have in place.

Social media provides a wide range of benefits to you and your business. Here is a list of just a few.

    •  You can sell your products directly to your customers.


    •  Your business gains more awareness, making you more money.


    •  You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.


    •  You get to know potential business partners.


    •  It helps establish you as an expert in your specific trade.


    •  The activity on social media leads to improvement of your business’s website.

Once you have a clear idea of where you want your business to go, you can decide which social media platform is the best for the marketing of you craft business. Here is a list of some of the more well-known social media sites that can help with the publicizing of your business.

1. Facebook

This social media site is very easy to use and is a quick and sometimes free way for you to gain new customers. Invite your friends to like your business’s Facebook page and grow your page by posting interesting things that you have to offer.

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